Walthamstow, E17
Walnut-veneered media wall with 65" TV, 1100mm letterbox fire and warm-white LED backlighting in a Victorian through-lounge.
TV media walls with concealed cabling, integrated electric fires, ambient backlighting and built-in storage — joinery, electrics and AV install coordinated under one contract.
Free design visit · Concealed cabling · Part P electrics included
A TV media wall turns the blank wall behind the screen into a designed feature: TV mounted flush, electric fire below at the right viewing height, ambient backlighting that softens the contrast at night, and built-in cabinetry for the AV box, soundbar wiring and the inevitable controllers. Done well, it removes every visible cable and every freestanding piece of furniture from the room.
We design and build the joinery in-house, route concealed cabling at first-fix with our own electrician, and coordinate the AV install (TV mount, soundbar, electric fire). The result is one contract, one programme, one team accountable for the whole wall — not a builder, an electrician and an AV installer all blaming each other for the cable hanging out of the corner.
Most media walls are 2.4m–3.6m wide and run to ceiling height in finishes that complement the rest of the room: walnut or oak veneer for warmth, fluted painted MDF for texture, or full-height shaker panelling. Electric fires are typically 750mm–1500mm wide with multi-colour flame settings, integrated heat or heat-off operation.
Part of our bespoke carpentry work across East London.

Media walls go wrong in predictable ways when joinery, electrics and AV aren't coordinated by the same team:
A media wall is a built-in feature you're going to live with for ten-plus years. Coordination is what stops it dating into a 'used to look modern' regret.
Five clear stages, typically 4–6 weeks from signed quote to handover.
Free site survey, TV and AV component dimensions, viewing height, fire selection and finish consultation.
Scaled elevation drawings, electrical schematic, AV component schedule and itemised written quote.
Mains feed, dedicated dimmable lighting circuit, AV cable runs and TV bracket fixings — all routed before the carcass closes up.
Carcass, panelling, fire enclosure and ambient strip lighting installed in 3–5 days. Finishes sprayed in workshop or hand-painted on site.
TV mounted, soundbar wired, fire commissioned, lighting calibrated. Walk-through, snag, written workmanship guarantee.
First-fix routing means no trunking, no visible cable runs, no holes drilled through finished panels later.
Electric fire sits in a properly insulated enclosure rated for the heat output — no damage to cabinetry above.
Joinery, electrics and AV install under one programme. No translation loss between three trades.
Carcass interiors sized for your specific AV box, console, soundbar and routers — with proper service access for upgrades.
Carcasses and panelling are typically 18mm MDF (sprayed or hand-painted) or 18mm veneered MDF in walnut, oak or ash. Fluted panels are routed in 19mm MDF or pre-machined fluted boards depending on the fluting profile. Where the wall meets a chimney breast, we panel the breast and flanking returns as one unit so the joinery reads continuous.
Electric fires fall into three families. Inset fires (typically 750mm–1100mm wide) sit flush in a recessed enclosure with a glass front and multi-colour LED flame; output 1.5–2kW, switchable to flame-only at zero heat. Letterbox fires (1100mm–1500mm wide) give a wide cinematic flame with realistic log or pebble bed. Hole-in-the-wall fires sit deeper in the wall and read closest to a real fire. All three need a dedicated 13A spur on a switched fused connection unit, and a properly heat-rated enclosure with at least 50mm clearance to combustible materials above.
Ambient lighting transforms the wall at night. Standard spec is 2700K–3000K warm-white LED strip recessed behind the TV bezel, behind the fire surround, and behind any floating shelves — all running from a single dimmable driver on a dedicated circuit, switched on a wall plate or smart-home controller. Optional: RGBW strip for colour-changing operation, controlled from the same hub as the AV.
AV provision is laid in at first-fix. Behind-TV: 4-gang plate with 2× HDMI, 2× USB, 1× Cat6, 1× 13A. AV box compartment: 2× Cat6, 4× HDMI, USB-C, 13A. All cables run in 25mm conduit so the kit can be upgraded without opening the wall. Soundbar mounted on a dedicated bracket flush below the TV, with a hidden cable channel to the AV compartment.
Media walls across East London — typical projects in South Woodford, Wanstead and Walthamstow living rooms and through-lounges, and across Buckhurst Hill, Loughton and Chigwell as part of wider open-plan refurbishments.
Don't see your postcode? See every area we cover or ask us directly.
Founder & Lead Contractor, RJS Innovative Building Ltd
9+ years on East London building & fit-out projects · Companies House #10012712
Raphael oversees media wall projects from design visit through AV commissioning. Joinery, first-fix electrics and AV install run under one programme so the wall is handed over working — TV mounted, fire commissioned, lighting calibrated — not as a carcass waiting for the next trade.
Real East London projects — photographed on completion. Captions describe the actual work delivered.
Walnut-veneered media wall with 65" TV, 1100mm letterbox fire and warm-white LED backlighting in a Victorian through-lounge.
Fluted painted media wall in deep navy with 75" TV, integrated soundbar bracket and concealed AV compartment.
Full-height oak panelled media wall flanking a chimney breast, dual cabinetry runs, integrated fire and ambient lighting.
Free design visit and fixed written quote — usually within a week.
Free design visit · Concealed cabling · Part P electrics included
Find us
RJS Innovative Building Ltd
47 Pulteney Road, South Woodford, London E18 1PR
Co. #10012712 · Founded 2016
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Last updated: April 2026
Author: Raphael Sappa